SEO Site Migration

Site migrations are one of the riskiest events in SEO. A poorly executed migration can wipe out years of ranking progress overnight. We have managed 60+ migrations without significant traffic loss — because we follow a rigorous, proven process. Migration types we handle: domain name changes (rebrand, acquisition); platform migrations (WordPress to Shopify, Wix to WordPress, custom to CMS); HTTP to HTTPS (still common in Italy); URL structure changes (new URL patterns, directory restructuring); site redesigns (new design with different page structure); and server or hosting migrations. Our migration process: pre-migration audit (crawl current site, map all URLs, document rankings and traffic); redirect mapping (1:1 URL mapping, 301 redirect plan — every old URL mapped to its new equivalent); content migration plan (ensuring no content is lost, merged, or duplicated); technical checklist (canonical tags, hreflang, sitemaps, robots.txt, internal links — all updated); testing in staging environment; go-live with monitoring (real-time crawl monitoring, ranking tracking, error detection); and post-migration audit (30 and 90 days — confirming traffic recovery and identifying issues). We also provide emergency migration recovery for sites that lost traffic after a migration done by someone else. From €243,60.